Saforelle, intimate care expert brand
For the past 30 years, Saforelle® has constantly been innovating to develop intimate hygiene and care solutions that respect and soothe sensitive and delicate skin, at all stages of women’s lives.
Created in 1989 by a pharmacist in collaboration with a doctor and a phytotherapist, Saforelle was founded to elaborate an effective and gentle feminine hygiene product.
Their research into the best ingredients led them to discover the properties of Burdock (Arctium Lappa), a herbaceous plant recognised for its soothing and softening properties since antiquity.
By combining extracts of burdock with gentle compounds the first Saforelle product was created: Gentle Cleansing Care. The efficacy and tolerance of Saforelle Gentle Cleansing Care was subsequently demonstrated by many studies, then confirmed through its use by millions of women in France and abroad for their intimate and body hygiene.
Recognised as the leading brand in intimate hygiene1 and prescribed by the medical profession2. the Saforelle range has grown over the years to meet the needs of women and children.
Today, Saforelle offers intimate hygiene care, sanitary protections but also expert care.
Every product of the Saforelle range are subject to severe tests. The tests are carried out under medical supervision (gynecologists, dermatologists, pediatricians) to check the good tolerance of the products during their use.
Saforelle Cleansing Care
Saforelle products are recommended for daily body care and hygiene for those with sensitive skin, or alongside the treatment of intimate irritation. Three ranges are available for women, little girls (Miss) and baby (Bébé).
Saforelle sanitary protection
In 2019, for the first time in pharmacies and drug stores, Saforelle revolutionised sanitary protection with its Ultra-Absorbent Panties for periods.
Saforelle is also a range of sanitary protection :
- in organic cotton (sanitary towels, panty liners and tampons)
- in medical-grade silicon (menstrual cup)
IMS?: CMA sales value and volume december 2018
IMS?: CMA prescriptions december 2018